become to ey rely on caricature and stereotype to relay narrative information quickly and succinctly. Although the present spots continue, there are three classifications of TV timings. With television being the dominant domain of the animated short, characters have to be easily recognizable on a small screen. "Commercial." The American Heritage Dictionary. The problem facing animating advertisers is a problem, which faces animators in general. As such the visual shorthand that animation design employs is perfect for the fast and accurate communication of the advertisers message. .
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For example, one does not want to use humor in trying to bring across a serious point. The concept of the Jolly Green Giant for example is ludicrous; none of sound mind would actually believe that a giant green man lives in cornfields overseeing the quality of the corn. Print, reference this, published: Fri, bryant May were the first British company to utilize animation for advertising purposes. One year later the first color commercial was televised. When a commercial is trying to come across serious, drab colors are often utilized to keep the viewers mind in a solemn state. Despite the fact that the campaign reached number 4 in a 2000 poll of The 100 greatest TV ads, the common misconception is that the ads were selling gas.